Forrester Research predicts that unstructured enterprise content volume is growing at a rate of 200% annually. Most organisations are producing briefs and content at an astonishing rate. To help our clients maximise the value of creative technology, we’ve built an independent and agnostic technology consultancy called Neon. Our unique distribution technology and network provide the following: Splash is here to unleash world-class creativity for everyone, everywhere. Splash visualises clients’ data online and provides them with the ability to interrogate that data, drilling down into individual data points (markets, brands, campaigns, media etc), to understand the detail of campaign performances. A world where light beckons when you close your eyes. Choosing the right technology, or technologies, for a brand is a complicated and daunting task. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Whatever the status you are at with the technology you use, Splash provides an independent assessment of how creative technology is used. If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. People land on a landing page by entering a campaign-specific URL or clicking on a specific call-to-action in an email, ad, or social media post. If not, reconsider whether you need a splash page at all. User experience is not limited to the user interface design, it relates to the whole service a user has with a platform. What’s the difference between a splash page and a landing page? Almost all brands have adopted a fragmented group of technologies to support their creative operation, often implemented in isolation, to solve immediate business needs. Your IP: 22.214.171.124 All rights reserved. Make your splash page design responsive. Please enter a valid email address to continue. Keep an eye on analytics. Make sure that you also have an exit option somewhere on your splash page. Our groundbreaking initiative, WASH in Schools for Everyone (Project WISE), aims to reach one million children in Addis Ababa, Ethiopia and Kolkata, India by 2023. This lets them know they’re in the right place – plus they can exit out of the splash page if they’re not interested. With this understanding, Splash enables brands to define intelligently, prioritise, and target key marketing and business growth opportunities. Our cloud-hosted VIVID module enables anyone to approve any content, from anywhere, at any time. Does your splash page clearly explain an offer that your visitors can’t get from your homepage or content? Presenting the results through our proprietary dashboarding module, Splash integrates data from third party tools such as Google Analytics, Lead Forensics and publisher reporting systems, and mixes it with in-house data from your business systems to give you a holistic view of the performance of your marketing. Performance & security by Cloudflare, Please complete the security check to access. The page was designed with one goal in mind: to collect registrations for the webinar. If you’re interested in learning more about how to write a landing page, click here! As a valued patron of ours, we present the Splash Calendar 2017. Stringing together a series of communications across a conversion funnel or progressively adding detail to a targeted conversation with a customer is not only an effective sales tool, but also a way to add to the brand narrative and spark interest. Drawing from a number of sources, our in-house research and insights team is structured to bring together knowledge and experience across traditional and non-traditional marketing channels. It's becoming harder to adopt a single vendor solution and most brands are choosing a suite of best-in-class technologies, which raises a need to implement smart and easy-to-manage integrations. This includes: Establishing a controlled workflow solution, enables the automation and enforcement of pre-defined processes that improve efficiency and enable compliance with brand, and corporate and legal governance requirements. capability assessment for existing technology, a review of existing solution API and interoperability capabilities, clear and defined value statements for integration, integrated, contextual help documentation. integrated approval, language and product information management. Using a combination of desk, user and owned sources, Splash builds up a picture of the audience of a brand; what problems they face; The world they live in. our article on using market research to write great marketing copy. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. user experience and user interaction reviews. Individual markets have different rules and regulations and navigating through these to get your content on air can seem a daunting task. An exit option lets people get to your site without giving you their email address. As brands move into the emerging world of programmatic advertising, Splash is uniquely placed with the technology to integrate with DCO (dynamic content optimisation) and DSP (demand side platform) to deliver award-winning work across digital channels, ad platforms, owned and bought media. Features include: Visibility of campaign costs is critical to the efficient creative operation. A CTA helps your customers take action quickly, then get back to what they came for (like your homepage or content). Using our online business intelligence platform, we give clients the insight into how their campaigns perform in an easy-to-consume, consolidated and visual way that enables them to understand easily how it all works. A splash page and a landing page have different goals. Splash has implemented systems for thousands of users and has a clear approach to ensuring that our technology – and that of our client – experiences the highest levels of use. Add in customisation of end assets and versioning of collateral to tailor advertising material to the end user, and thousands of versions can be produced. Digital media is now a mature, cost-effective and trackable opportunity that allows brands to connect with customers. (Designed by Paul Seele). We want our clients to use technology to help them understand the ROI of their campaign activities. To deliver high-performing creative impact for our wide range of lifestyle, entertainment and luxury clients, with authentic local relevance, we employ creative teams from a diverse background within the advertising, technology, content and cultural influence, PR, social and digital industries. In a typical year, Splash deploys assets across video, print, outdoor, digital and social channels, as well as other bespoke formats (e.g. (Source), A splash page-style overlay on Digiday’s blog. How do you design and set up a splash page for your website? This defines and organises the communications, by target base, message, channel and frequency. Handling over 3,500 deliverables per month, automated file delivery is essential. (Source), OptinMonster lets you create lead magnet popups like this simple overlay. (Yep, that’s a Muse reference.) (Source), This 2012 album countdown is Madness! Combined with our expertise in retouching imagery product, brand and lifestyle photography, the studio allows us to imagine, plan, shoot, re-touch and deliver photography completely in-house without relying on third party services or locations. In effect, we can easily run and support personalised, localised and brand-led activity that would have proved difficult or impossible in the past. To learn more about how overlays, lightboxes, and modals affect your website’s SEO, check out this great article from Moz. Consider using overlays or popups instead of an entirely separate splash page. Once opportunities have been prioritised, goals set and phasing understood, the next task is to organise and plan a workable communications strategy. Crafting products that do not yet exist, creating environments unreachable by any other means, the improvement in technology and talent and the ability to make premium, photo-realistic animations, it’s no wonder brand ambitions are higher than ever before. Splash also provides a range of services that helps clients interrogate and understand that campaign performance data. Features include: Digital asset management (DAM) is a critical tool for any creative operation. Splash is bringing clean water, sanitation, hygiene, and menstrual health solutions to kids in some of the largest cities in the world. It has an exit link that takes you to the main site where you can navigate to different pages. High-quality, culturally sensitive, globally consistent brand language is one of the biggest challenges for a high-performing brand today. Work with your designers or choose a responsive template in your site builder to make sure your splash page adjusts according to the screen width of each visitor. You can verify age with a yes or no question, like this one, or require visitors to enter their birthdate. (Source), In the words of Jay-Z: “I rock Tom Ford.” And Tom Ford rocks the mobile-responsive overlay. These include: To produce content, a brief must be produced. Our extensive experience in over 600 campaigns has helped over 5,000 study sites in 25+ countries meet and exceed study goals. User adoption and change management is complex and challenging. Our proprietary technology platform and production processes allow the efficient creation and delivery of assets that are consistent with a brand’s positioning but also locally relevant, unlocking opportunities that other brands struggle to reach. We support with service design, content managers, training resources and help desk services to support our own and third party applications. Instant set-up). This not only enables us to operate efficiently on a global scale, but provides valuable features for our clients to manage their global marketing environment efficiently and effectively. By building and maintaining strong local and international relationships with clearance bodies and regulators across the globe, our team are here to help you through the process. Taking a holistic view that understands the user, their motivation, plus their environmental factors, is needed to create truly seamless interactions across channels and devices. Rush your contribution now to reclaim this Senate seat. Ensuring fast, effective, commercially strong communications for our clients, across all touchpoints – digital and social through to television, print, experiential and out-of-home. A host of the world’s leading shipping organisations have started a campaign, writing letters to governments of Asian nations, in a bid to unlock the crew change crunch. Making the impossible possible. Help your users get where they want to go.